Moment in Oddity - Snake Oil
Most people recognize the American English idiomatic term of 'snake oil' as being synonymous with fraudulent products, services or deceptive rhetoric. The origination dates back to the late 19th and early 20th century in reference to fake 'miracle cures' that traveling salesmen would offer to the public. The term really took off due to 19th century Chinese immigrants who were working on the American transcontinental railroad. The snake oil they introduced to Americans came from Chinese water snakes. The snakes were rich in omega-3 fatty acids which were very effective in treating joint pain. During the 'Salesman' Era of the 1890s, the most famous snake oil peddler was Clark Stanley, also known as the 'Rattlesnake King'. His snake oil was quickly purported as the 'cure all' for any ailment. 'Clark Stanley's Snake Oil Liniment' debuted at the 1893 World's Columbian Exposition in Chicago. To increase profits and minimize costs, Clark Stanley eliminated the use of any actual snake oils in his products that he sold. In 1915, a government analysis of his product revealed that it contained mineral oil, beef fat, chili pepper and turpentine. With the passage of the Pure Food and Drug Act, in 1906, legislation began mandating that all labels were required to be accurate. When Clark Stanley's Snake Oil Liniment was found to be 'mislabeled', he was fined $20 and the term 'snake oil salesman' was solidified as an alias for fraudster salesmen and products. Snake oil being known as a good cure all and then becoming a product for hucksters to make all sorts of false claims about, certainly is odd.
Life and Afterlife of Johnny Horton
Many of our listeners have probably never heard of Johnny Horton, but he was one of the best and most popular honky tonk singers during the late 1950s. His specialty were historically inspired songs. Johnny tragically died young in an accident and there is a chilling legend connected to that death. He had a premonition that came true. That wasn't the only paranormal thing. Horton may have come back. Join us for the life and afterlife of Johnny Horton.
[The song of his that I know best is "Honky Tonk Man" because Dwight Yoakam remade it. Kelly knows "The Battle of New Orleans" best. That has 57 million plays at Spotify.]
John Gale Horton was born in 1925 in Los Angeles, California, the fifth child of John and Claudia Hort. At this point, there were four Johns in the family, so he was called Gale. Gale's parents were both musical, playing guitar and piano and his mother actually gave music lessons to children for money on the side. Gale was the baby and doted on, but sometimes his siblings were upset about having to watch him and one time, he fell face first into a canal when he was three and he nearly drowned. Fortunately, one of his sister's finally paid attention and saved him. The family headed to Texas after having a tough time making it in California. One of the Horton's said their car, strapped down with everything they owned, resembled something out of "The Grapes of Wrath." The Hortons wouldn't settle long in Texas as the Great Depression and bad weather made farming in the state difficult. The family began moving back and forth from California to Texas often, because they were sharecroppers. The whole family got into music, playing various instruments and singing gospel and country tunes. When Gale was in his early teens, his father became an alcoholic and he would often have to babysit him. When his parents would head off to California seasonally, Gale started staying behind in Texas with family. Gale graduated from high school in Gallatin, Texas in 1944. He had been really good at basketball and earned a basketball scholarship that he used to attend Lon Morris Junior College in Jacksonville, Texas. Johnny transferred to Seattle University and then Baylor University in Waco, but his father's drinking was becoming more of an issue and he quit to take care of his mother, traveling to and from California with her.
Gale got very interested in fishing and he started traveling around doing that, going as far as Florida. It was during these travels that Gale started writing songs. His brother Frank was also a song writer and the two supported each other in their efforts. Frank had set himself up in California and Gale joined him there and he found work in the mail room of Selznick International Pictures. This was the motion picture studio founded by David O. Selznick in 1935. "Gone With the Wind" came out of this studio.
At least, that is what everything says online and even a book about Horton, but that studio dissolved in 1943. It reconstituted as Vanguard Films, so that is probably where Gale was working because he was working there in the late 1940s. What matters about this point in his life is that he met a secretary at the studio named Donna Cook. She was immediately taken with him because he was handsome and nice - a good country boy. The couple began dating and Gale moved in with her and her mother. In 1948, Gale headed to Seattle University with his brother Frank to study geology, but Gale dropped out mid-semester. He decided to find adventure in Alaska and headed there to do construction and fish. he absolutely loved fishing. This stint would inspire him for future songs and he did do a lot of song writing in Alaska. Gale had never performed for anyone but family, but in Alaska, he started singing in a cafe. Alaska was fun, but the cold got to him and conditions were dangerous and he was expected to work no matter what, so he headed back to Seattle. And it was about this time that Gale started going by Johnny. Johnny had a sister named Marie and she heard about a talent contest being sponsored by local radio station KGRI in 1950. He won it, of course, that boosted his confidence and awarded him a tall ashtray. Frank often spoke of Johnny's natural charisma and Kelly Hagy wrote in her book "Finding Johnny Horton" that Frank said, "The most positive person I ever knew was John. John didn’t have a negative bone in his body. When he wanted to do something, he just did it. He loved everybody and if he didn’t, he would just grin at you. You would just instinctively like him. He had that ability and way about him."
Johnny won another talent contest, did a commercial and earned his own show on KLAC about fishing called "The Johnny Horton Show." A music promoter named Fabor Robison took Johnny under his wing and took Johnny's show out to the public, calling him "The Singing Fisherman" and getting gigs singing at grand openings and in parking lots.
Johnny's brother Fred put together some demos and Johnny was signed by the Cormac record label and they helped Horton record 10 singles before they folded in 1952. Faber Robison formed Abbott Records and the master recordings went to that. Johnny finally married Donna Cook in January of 1952. He was 26 and she was 24. Every country singer wanted to be on the Grand Old Opry, but it wasn't easy to break into that. The Louisiana Hayride featured acts and singers that wouldn't usually fit on the Opry, but if a performer hit it big on the Hayride, the Opry wanted them. Hoss Logan was the show's producer and emcee and when he heard Horton, he immediately liked him because he was distinctive. Horton was invited to perform on The Louisiana Hayride and he did just that in May of 1952. The audience loved him and wanted more, so Johnny moved to Shreveport so that he would be available to make appearances every Saturday night. Donna readily made the move with him and tried to be supportive, but she saw something in Faber see didn't like. Based on our research, Faber Robison was Johnny Horton's Colonel Parker, taking a huge bulk of earnings for himself. Robison also insisted that the couple hide that they were married.
The next big move in Johnny's life was getting signed with Mercury Records and he began recording for them with his first song being "First Train Headin' South" with B-side "(I Wished for an Angel) The Devil Sent Me You." That first song got good reviews. The band that backed him up on the recording was invited to tour with him and they took on the name The Singing Fisherman and the Rowley Trio. They would eventually become Johnny Horton and the Roadrunners.
Now Donna wanted to be supportive of Johnny's musical career, but no one would blame a woman for getting sour on it when your husband's manager treats you like crap and Johnny is fine with pretending he isn't married and having the ladies hang on him. He was off doing gigs a lot as well. This wasn't what Donna signed up for when she agreed to marry Johnny. This wasn't what she wanted out of a marriage. So Donna moved back to Los Angeles and asked Johnny for a divorce, which happened some time in early 1953. That same year, in January, Hank Williams had died. He left behind his widow Billie Jean Jones. On September 26, 1953, Horton married Billie Jean Jones. The couple would have two daughters, Nina and Melody. Robison didn't like the idea of Johnny getting married again and the two men parted ways. No one is sure who instigated the split. Some say Robison moved onto Jim Reeves who was a bigger star and others think Johnny got tired of Robison stealing money from him. Horton also parted ways with his back-up band, but he continued to appear occasionally on Louisiana Hayride. Kelly Hagy writes in Finding Johnny Horton, "While traveling for shows, they [fellow singer Claude King and Horton] would usually be out of money so meals consisted of sitting under a shade tree and eating Beanie Weenies. King described Horton as someone who embraced living and said Johnny could talk to a total stranger and they would give him anything he asked. He also remembered Horton having a strong interest in religion, and though he studied the subject, he 'hadn’t made up his mind.' 'He asked me one day what I thought about the way the world was going and all,' said King. 'And I said, ‘Well, it doesn’t look like it’s getting any better.’ He said, ‘Well, you know what I think? I think that it’s getting to the point, and it’s going to be to the point, [where] the whole world is going sex crazy. I think everything is going to be about sex in the future.’ I said, ‘Well, I don’t know.’ But he was right about that.'”
Johnny's contract with Mercury expired in late 1954 and he got a one-year contract with Columbia Records. Horton traveled to Nashville in a borrowed car for his first recording session and he decided to take on more of a rockabilly style after becoming friends with Elvis Presley. He also started wearing a hat all the time because he was losing his hair and was very self-conscience about that.
Columbia Records had told Johnny that he had two chances to make a hit record or his contract would end, so this recording session in Nashville was really important. On the way to Nashville, Johnny stopped by where Elvis was living and asked if he could borrow his bassist. Johnny recorded four songs on the first day in the studio and one of those songs was "Honky-Tonk Man." This would become a hit for Johnny and he was joined on that recording by Grady Martin, Harold Bradley and Elvis' bassist Bill Black. Billboard reviewed the song in their March 10, 1956 issue and they wrote, "The wine, women, and song attractions exert a powerful hold on the singer, he admits. The funky sound and pounding beat in the backing suggest the kind of atmosphere he describes. A very good jukebox record." The song peaked at number 9 on the Hot Country Songs. One of Johnny's friends and bandmates was Tillman Franks and he would sign a contract with Johnny to be his manager in 1957. Franks got lots of bookings after Honky Tonk Man and before long, Johnny had another television series that broadcast on Monday nights and was called "Horton's Hoedown." That venture didn't last long because one night the announcer was losing his voice so he asked Johnny to read a commercial. And this is what Johnny said, "Friends we are really proud to be sponsored by Holsum Bread. Holsum Bread is wholesome. That is why they call it Holsum. I want to tell you, friends, I eat Holsum Bread, and my manager, Tillman Franks, eats Holsum Bread. And what we like about it is that it is never touched by the baker's hands. They mix it with their feet." Well, the woman who owned the station called Franks and told him she didn't appreciate that sponsor read and that she would prefer they not appear again on the show. Franks told her they were going on tour anyway. And that was the last of TV for Horton.
Johnny was crossing over from country to pop and a fellow musician pointed out that he couldn't be wearing a cowboy hat while performing pop, so he helped Johnny get his first hairpiece. Johnny had another hit with "Springtime in Alaska," which was quickly eclipsed by probably his most successful song of all time, "The Battle of New Orleans." This was written by Jimmy Driftwood and was awarded the 1960 Grammy Award for Best Country & Western Recording. The song was awarded the Grammy Hall of Fame Award and in 2001 ranked number 333 of the Recording Industry Association of America's "Songs of the Century."
The last songs that Johnny recorded before he died were for the 1960 John Wayne movie North to Alaska and that was the title song "North to Alaska" and "Sink the Bismarck." Despite his success, Johnny never really made much money. He would stop by his parents' place occasionally and give them a few dollars. His mother said that they were always so happy to see their "sweet boy." The success of Battle of New Orleans did allow him and Billie Jean to buy their dream home. But they almost went bankrupt a bit after that. Before we talk about the crash that took Johnny's life, we need to talk about his premonition. Kelly Hagy writes in Finding Johnny Horton, "Horton didn’t always explore his interest in the supernatural while on the road, mostly because he didn’t talk about it with everyone. However, Johnny Cash was one of the few people with whom he could confide. “He and Cash were involved in—and I don’t know what you would call it, and I don’t know how long it lasted—Spiritualism maybe?” said Jerry Kennedy. “I remember vividly up in Canada one night we went to a medium’s house where they were going to have a séance. And I was curious. I grew up Baptist, so I was kind of weirded out. That was not something that I ever heard anything about when I was a kid. “I went to this thing with Johnny and Cash, and someone else, maybe Tillman, I can’t remember. It was in someone’s garage apartment behind this house. I can’t remember which city this was. It bothered me. And I don’t know how serious Johnny was about that, how long it lasted, exactly what it was all about." Well, we think Johnny probably was pretty serious about this stuff because he predicted his death. He told his friend Merle Kilgore that he was going to die in a crash with a drunk driver. He then made a pact with Kilgore that he would send a message from beyond the grave if the vision came true. He also gave Kilgore his beloved stage guitar.
On November 5, 1960, Johnny was driving his Cadillac in the wee hours of the morning - around 1:30 a.m. He was driving back to Shreveport, Louisiana after performing in Austin and he had band mates Tillman Franks and Tommy Tomlinson with him. The group was on Highway 79 near Milano, Texas when 19-year-old Texas A&M University student, James Evan Davis, hit them.
Davis had been coming the opposite direction and crossed the center line and hit the Cadillac head-on. Horton was thrown from the vehicle and suffered severe head injuries. He died on the way to the hospital. Franks suffered head injuries and Tomlinson had to have his leg amputated. Davis walked away with a broken ankle. He had been heavily intoxicated. Johnny's funeral was held in Shreveport on November 8, 1960 and Johnny Cash performed one of the readings, choosing Chapter 20 from the Gospel of John (Resurrection of Jesus). Cash took Horton's death very hard. When he heard about the accident, he locked himself in a hotel's barrooms and cried he later dedicated his rendition of "When It's Springtime in Alaska (It's Forty Below)" to Horton on his album 2006 album "Personal File," which was released posthumously. Also on that album was a song the two wrote together called " Girl in Saskatoon." Horton was buried at Hillcrest Memorial Park and Mausoleum in Haughton (haw ton) in northwestern Louisiana.
So, did Johnny return in the afterlife? It seems he did and that he may haunt a couple of places. Before we explore those, we wanted to share some unique coincidences between Hank Williams Sr. and Johnny Horton. Obviously, both men had been married to the same woman: Billie Jean Jones. This was both men's second marriage. Horton heard about Hank’s death while driving near Milano, Texas–where he would die in 1960. Both of the men had their final shows at the same location, the Skyline Club in Austin. Hank died in the back seat of a Cadillac and Johnny was driving a Cadillac the night of his death.
Johnny's friend Merle Kilgore was no slouch in the world of music, especially country music. He wrote "Ring of Fire" with June Carter Cash for Johnny Cash. (A little paranormal side note on that song is that Johnny Cash had a dream about the song in which he was backed up by a mariachi band. He went with it and created something not heard before this, making it a musical masterpiece. Kilgore embraced the paranormal as well, he wrote the song "The Bell Witch." Anyway, Kilgore was visiting a radio announcer named Bob Lockwood a few years after Johnny Horton's crash. Lockwood was calling a ball game and needed something to kill some time, so he introduced Kilgore to the audience and said that he had just finished writing a song that was recorded by Johnny Cash and they were going to play this new tune. Obviously, this was "Ring of Fire." After they played the song, they received a bizarre phone call. There was a woman on the other end and she claimed to be a medium from a spiritualist group in Greenwich Village, New York. The group had met the night before and held a seance with a Ouija Board. They connected with a spirit that identified itself as a cowboy named Wharton. Then they got another name through the board: Merle Kilgore. Nobody in the group recognized the name, but now the medium had heard Merle on the radio. She went on to say that she received a message from the spirit. That message was, "The drummer is a rummer and he can't keep the beat. Lockwood had no idea what this meant, but he saw a stunned look on Kilgore's face. Kilgore told him that he and Johnny Horton had made this pact and that like Houdinin did with his wife, they had a coded message that Horton would give him from beyond the grave. This was THAT message!
One of the places Johnny Horton haunts is the Texas highway where he tragically died. This was on the Highway 79 bridge and motorists and truckers have all claimed to see the spectral outline of a Cadillac. Some just see the headlights coming at them and then nothing. This happens most often on foggy nights.
The last place he played, The Skyline Club, is also another place where his apparition has been seen, although this is now a CVS. That evening, Johnny refused to go in the bar because he believed so strongly that a drunk was going to kill him that night. People took to claiming the place was cursed because both Williams and Horton died after performing here. Johnny is also said to haunt his final resting place at Hillcrest Memorial Park. Fans and ghost hunters frequently report experiencing cold spots, hearing faint acoustic music or feeling his presence near his grave site. A story has circulated in trucking and CB radio subcultures that Horton's ghost has occasionally been heard breaking through on CB frequencies in the Deep South, transmitting cryptic messages or singing snippets of his hit songs like "North to Alaska."
Johnny Horton was another talent lost way too young. There were so many more songs for him to sing. Did he really know that he was going to die? How was he able to be so specific? Did he send a message from beyond the grave and does he haunt these various locations? That is for you to decide!
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